Jaime Is Now An MRS Certified Member

We have great news!  Our founder, Jaime, has become a Certified Member of the Market Research Society (MRS)!

We have followed the MRS code of conduct since our inception, but we recently made the decision to become a Company Partner. As part of our membership, we were invited to put forward a senior member of the team to become MRS Certified. Becoming a Certified Member recognises academic and career achievements and demonstrates a commitment to research excellence, so it was a no-brainer really; as founder of The Survey Initiative Jaime, with over 20 years’ experience, published work and academic credentials, was the perfect choice.

Jaime currently leads the research team in designing question sets and has set the standard for delivering the analysis of survey feedback for The Survey Initiative. She ensures that all projects are delivered on time and that quality standards are met.

In order to become Certified, Jaime submitted an application giving examples of relevant experience which met the twelve benchmark standards as set out by the MRS.  This was followed by a peer review held by Zoom. Jaime had her review this week and we are delighted to say that Jaime is now a Certified Member of the Market Research Society.  Congratulations Jaime!

We are now OFFICIALLY following the MRS Code of Conduct and operating to the highest professional standards – essentially, nothing’s changed!