Gary Cattermole

Gary has been overseeing employee research at The Survey Initiative for over 20 years. He takes the
time to listen to clients’ needs and creates bespoke solutions to help implement positive organisational
change. He’s been in the industry for over 30 years’ and is passionate about employee engagement. In
2014 he became a ‘Guru’ with industry-body Engage4Success.

Declan Heffernan

Declan developed a keen interest in research while studying Marketing & Advertising at the University of Hertfordshire, gaining skills and knowledge in both qualitative and quantitative data analysis. As a new addition to the research team at The Survey Initiative, he will be using these skills to run online surveys as well as analysing and reporting on the results.

Declan Heffernan

Sue Whurr

An experienced HR Director qualified to Masters level, Sue has a passion for helping businesses develop strong engagement strategies to support business performance.  Sue combines this with her passion for coaching, from career and performance coaching to team and leadership development. Trained in the use of psychometric tools and systemic team coaching, she uses these techniques to help individuals and teams gain deeper insight as part of the engagement and coaching process.

Sue Whurr

Carol Barnes

Carol, a Chartered Psychologist, is passionate about helping individuals and teams maximise their potential. As an Associate Fellow of the British Psychological Society, Carol applies current research and thinking to her work as coach and facilitator. Living in and loving southern Italy, Carol continues to be there for clients, helping them to get the best from The Survey Initiative 360 Feedback reports.


Emily King

Emily joined us an apprentice in 2023 after successfully completing her A Levels. During her time at sixth form, she was also honoured with the title of Best Business Student of 2022 by Pearson Business School. Emily wanted to further enhance her business knowledge whilst gaining experience in the work environment, and the apprenticeship has enabled her to do both. Emily has a keen interest in helping others and the role has allowed her to support both the research team but also work on a variety of projects that provide valuable insight to our clients.

Jaime Johnson

Jaime founded The Survey Initiative in 2006 following a career in employee research. She heads up the data analysis team and is dedicated to creating employee research solutions that deliver real results.  She has recently become a Certified Member of the Market Research Society (MRS).

Katherine Reid

Katherine is intrigued by what makes people tick. Her curiosity into what motivates each one of us to
perform at our best has given her an unrivaled passion for her subject. She has a broad experience and
range of skills to offer from 360 degree feedback surveys to psychometric testing, as well as designing
behavioral development interventions to hosting focus groups.

Jacqueline Mitchell

Jacqueline’s people management experience is exemplary. Before she switched to consultancy she
was a board level human resources and organisational development director for a large organisation.
Nowadays, Jacqueline focuses on consulting services and is an expert at coaching, motivation,
facilitation and leadership development.

Katherine Alexander

Katherine honed her marketing skills in the IT, construction, education and marine industries and now marries both her factual and people focused experiences. She applies her expertise to raising awareness of the potential and benefits that employee engagement research has to offer.