Meet our experts
Committed to enhancing member engagement and driving results
Our experienced team has extensive experience in translating complex feedback into clear, actionable insights that support confident decision-making and positive change.
Member exit surveys
Our member exit surveys help you understand why people leave – and what you can do differently to keep others engaged.
secure data, trusted compliance
We prioritise data privacy, meeting the highest standards to keep your information safe
high response rates, meaningful results
Bespoke surveys that maximise response rates, ensuring you get the insights you need
clear insights, confident decisions
Our reports turn complex data into actionable insights, helping you drive real change
End well, learn more
Understand exits and improve the experience for those who stay
When a member leaves, it’s easy to move on but much more powerful to understand why. An exit survey gives you honest, valuable feedback about what didn’t work, what was missing, or what changed.
We’ll help you design surveys that feel respectful and constructive, encouraging leavers to share their perspective. Whether the decision to leave was about cost, value, life changes or unmet expectations, the insight can help you strengthen your offer, reduce future loss, and even re-engage lapsed members down the line.
With the right questions and tone, an exit survey isn’t the end – it’s a learning opportunity.
Certified excellence:
Our accreditations
Our accreditations reflect our commitment to delivering the highest standards in quality, data security, and ethical research. They give you the confidence that our methods are rigorous, your data is secure, and the insights we provide are both reliable and actionable.
Excellent from start to finish
The service from The Survey Initiative was excellent from start to finish – they took the time to understand our organisation and requirements, developed a survey to suit our needs, and provided clear, detailed reporting on responses. We would absolutely recommend them for anyone looking to gain insight into employee engagement in their organisation.
Extremely helpful
They were extremely helpful, and patient when waiting for me to provide information. Extremely informative, throughout the whole process, and couldn’t do enough for us.
More than a survey
A tool for insight and improvement
Our member exit surveys go beyond asking why someone left. They’re a vital tool for:
- Understanding the real reasons behind lapses, cancellations or non-renewals
- Identifying preventable issues – and what could have changed their mind
- Spotting patterns across member types, demographics or duration
- Informing retention strategies and membership development
- Showing that you listen – even at the end of the journey
Tailored to you
Your leavers, your learning, your next steps
Every exit is an opportunity to learn. A well-designed exit survey helps you uncover insights that can shape future retention and engagement.
We’ll work with you to explore motivations for leaving, satisfaction with membership overall, and whether former members might return. Whether you want something simple and automated or more in-depth and reflective, we’ll make sure the feedback is meaningful.
Insight you can trust. Retention strategies you can sharpen.
You’ll receive a clear presentation showing exit trends, areas for improvement, and opportunities to re-engage. We can also support you with:
- Thematic analysis to spot recurring issues
- Recommendations to strengthen the renewal journey
- Presentations to teams or boards focused on retention and growth
Our goal is to help you turn member departures into insight – and improve the experience for those who stay.
Jaime Johnson
Emily King
Euan Hawthorne
Our valued clients:
Proudly showcasing our customers
Listening leads to loyalty
Ready to listen? Let’s talk
When members depart, their feedback can reveal more than dissatisfaction, it can highlight gaps, clarify expectations, and identify opportunities to strengthen retention.
A member exit survey isn’t just about looking back; it’s a forward-facing tool to help you evolve, refine your offer, and show your commitment to listening – even at the end of the journey.
If you’re ready to turn exits into insight, we’re here to help. Whether you’re starting fresh or refining your existing approach, we’ll support you every step of the way.
Get in touch today!
Contact us today to discuss your goals — and let’s start turning feedback into progress.
Call us: 01255 870735
Email us: info@surveyinitiative.co.uk
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