What is Employee Engagement?
Employee engagement is a workplace approach designed to ensure that employees are committed to their organisation’s goals and values, motivated to contribute to organisational success, and are able, at the same time, to enhance their own sense of wellbeing.
How Does it Help an Organisation?
The research speaks for itself; many businesses undertake employee engagement research and those that score highly also have higher rates of profitability; lower staff turnover and associated costs of recruitment; and higher customer loyalty than businesses with average employee engagement ratings. It’s simple really. If an employee is happy, enjoys their work, and feels valued they are keen to excel in their role and help the business succeed. What does become difficult for managers is identifying who’s engaged and who’s not. Typically, this is much easier for an MD of a small workforce to answer than an MD of a multinational operation, but everyone can be blinkered to what’s going on in their own organisation. Which is why independent research can really help pinpoint areas for development.
Some organisations may think it’s unnecessary to spend time looking at employee engagement during times of uncertainty – and even more so when there are staff shortages. However, it’s at times like these when employees tend to take on more tasks, responsibilities and work longer hours – sometimes without a pay increase or promotion. Staff morale is hit and therefore it’s often even more important to target employee engagement at this time to ensure your business stays fighting fit.
We all want happy colleagues so why not undertake a little research for yourself? Next time you walk into the office, ask yourself ‘Do people look happy?’, ‘Are they going the extra mile?’ and, ‘What can I do to improve engagement in the workforce?’. It’s unlikely that employees will feel totally at ease discussing their thoughts openly with management and that’s where we come in.
The Survey Initiative are experts in the field of employee research. If you would like to know more about how we can help your organisation with employee engagement, then call us on +44 (0)1255 850051.