Privacy and Cookie Policy

Your Privacy at a Glance

We respect your privacy and keep your information safe. Here’s the key information you need to know:

  • We only collect personal details you choose to share with us (for example, through our contact form).
  • We use this information to respond to your enquiry, improve our services, and, where the law allows, to send you updates about what we do.
  • You can opt out of marketing messages at any time.
  • We never sell your information to third parties.
  • Our website uses cookies (WordPress, Google Analytics, and Microsoft Clarity) to make the site work properly and to help us understand how visitors use it.
  • You are in control – you can change your cookie settings in your browser, and you have rights to access, correct, or delete your data.

For full details, please read the policy below.

Privacy and Cookies Policy

We take your privacy very seriously and will only collect and use personal information where it is necessary and lawful to do so.

This Privacy & Cookies Policy explains:

  • What personal information we collect
  • How we use that information
  • Who we may share it with and why
  • Your choices and rights relating to the information we hold

We are the data controller and process your personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, together referred to as “data protection legislation.”

We may update this policy from time to time, and the latest version will always be available on this page.

Cookies

Cookies are small files stored on your device that help us improve our website and provide certain functionality. You can control or disable cookies via your browser settings, but some parts of the site may not work properly if you do.

Cookies We Use

1. WordPress

  • Used to ensure the website functions correctly
  • May remember if you are logged in, store preferences, or manage session information
  • If you do not log in or leave comments, most WordPress cookies do not affect you

2. Google Analytics

  • Helps us understand how visitors use our site
  • Collects anonymised information such as: pages visited, time spent on pages, referral source, device type, browser, and general location (city/region)
  • Uses cookies like _ga, _gid, and _gat
  • Does not collect personally identifiable information (such as names or email addresses)

3. Microsoft Clarity

  • Records anonymised behavioural data such as clicks, scrolling, and page navigation
  • Helps us improve site usability and user experience
  • Uses cookies such as CLID to track sessions and interactions
  • Data is anonymised and cannot identify individual users

Security

We are committed to keeping your information secure. We have suitable physical, electronic, and managerial procedures in place to safeguard the information we collect online and prevent unauthorised access or disclosure.

Contact Forms

When you contact us via our website form, we may collect:

  • Name
  • Contact details, such as email address
  • Any other information you choose to include in your message

How We Use This Information

We use the information you provide to:

  • Respond to your enquiry and provide the information or services you request
  • Keep internal records
  • Improve our website and services
  • Where the law allows (for example, under legitimate interest), we may use your details to send you information about our services. You can opt out of marketing communications at any time.

We do not sell or share your personal information with third parties for marketing purposes.

External Website Links & Third Parties

Our website may include links to other websites. Although we only look to include quality, safe and relevant external links, users are advised to adopt a policy of caution before clicking any external web links mentioned throughout this website. (External links are clickable text / banner / image links to other websites.)

Shortened URL’s; URL shortening is a technique used on the web to shorten URL’s (Uniform Resource Locators) to something substantially shorter. This technique is especially used in social media and looks similar to this (example: http://bit.ly/zyVUBo). Users should take caution before clicking on shortened URL links and verify their authenticity before proceeding.

We cannot guarantee or verify the contents of any externally linked website despite our best efforts. Users should therefore note they click on external links at their own risk and we cannot be held liable for any damages or implications caused by visiting any external links mentioned.

Controlling your personal information

Under GDPR, you’re entitled to:

  • Know how your data is used
  • What information has been collected
  • Make a request to have mistakes corrected
  • Have your data deleted from our records
  • Refuse data processing (for example, for use in our promotional efforts)

If you would like to carry out any of the above, please contact us by email or phone, or writing:

Phone: 01255 870735

Email: info@surveyinitiative.co.uk

Address: Abbey Farm, Spinnels Lane,
Wix, Manningtree CO11 2UJ

We will promptly explain how data is used, disclose what has been collected, change any mistakes, or delete your data as requested. We will not sell, distribute, or lease your personal information to third parties unless we have your permission or are required by law to do so.