4 great reasons surveys for employees are such a powerful tool.

Regular surveys for employees are easily one of the most valuable, yet underused, market research tools available to businesses. The results from professionally created surveys for employees offer so many valuable employee insights, which when listened to, can affect real positive change in your workplace. These include finding out what is on the minds of your employees, what they think needs improving in the workplace, what they feel about the company leadership and what your employees most like about your organisation. These kinds of employee insights are incredibly powerful and are critical in improving job satisfaction for your employees.

So let’s take a closer look at why regular surveys for employees are important for your business’s continued success.

Increases your employee engagement

It has been proven that engaged employees are happier and more dedicated to their work. By deploying regular surveys for employees you are giving your workforce the ideal opportunity to engage with you, enabling better communication, which in turn leads to stronger working relationships and (hopefully), better performance. By increasing your employee engagement you also help to boost employees’ trust in the company’s leadership, help foster positive relationships between management and workers, and instil more employee pride for being an important part of the company. If you regularly engage with your employees in a manner that they feel comfortable with (ie employee surveys) you can gather extremely powerful employee insights and data that when used properly and intelligently, can affect positive change.

Identifies potential opportunities

Surveys for employees, especially carefully constructed employee engagement surveys, can be instrumental in identifying potential opportunities to improve the overall happiness (and therefore productiveness) of your workforce. These types of staff surveys can measure your employees’ motivation, passion, and overall commitment to their role at the company, and for the organisation at large. The employee insights gained from these endeavours can be a powerful tool in determining opportunities to drive real change. For example, by analysing the results of an employee engagement survey you may see that many workers feel they don’t know how to grow their career with you, or feel they have a poor work-life balance. By giving your workforce this voice you can identify areas for improvement within your business that you may not have realised were even an issue.

Helps shape a more positive company culture

Deploying regular surveys for employees is all well and good, but what next? Once you have analysed the feedback from whatever staff surveys you have used and identified any areas that may need improvement, it is in your best interests to act quickly to show your employees you have taken their feedback on board. This kind of swift response to these employee insights is a great way of fostering a positive company culture, as it demonstrates to your workforce that you not only genuinely care about their work life, but that you are holding yourself accountable for creating a workplace culture that not only allows employees to feel comfortable in their roles, but to thrive. Whilst this may not happen overnight and takes considerable effort and commitment on your part, engaging with your employees in this way and positively acting on the results is well worth the time and investment.

Holds upper management accountable

Our final reason that surveys for employees are such a powerful tool is that they hold leadership accountable. While it is true that it is the responsibility of all employees to help shape your company culture, it is ultimately senior management who has the power to effect real change. Because positive and regular employee engagement can often be tied directly to your organisation’s profitability, and therefore success, it is in your management’s best interests to ensure your employees’ experience is a positive one. If your leadership is provided with regular feedback, it becomes their responsibility to act upon this information for the overall good of the business.

The Survey Initiative can deliver the very best surveys for employees

So now that you can see the obvious benefits of regular surveys for employees, get in touch with survey experts at The Survey Initiative. Our experienced team will work closely with you to understand your business and will create a bespoke employee engagement survey that fits best with your company’s goals and objectives. Our comprehensive employee survey services also deliver employee insights through 360 feedback surveys, pulse surveys, employment surveys and a variety of other staff surveys. We look forward to working with you!