Why are employee engagement insights so important to your business

Gauging the current attitudes, well-being and overall perspective of your employees has never been more important, especially given all of the recent pandemic-driven business, social, and economic adjustments that we have all had to make. With so many changes to the workplace, employee engagement insights, and how you act upon them, are critical to the ongoing success of your organisation.

It may be that, as upper management of your organisation, your working days are often taken up with strategy meetings on how to react to this, or how to handle that. While these types of strategy sessions are essential, it is still vitally important that you do not forget to ‘take the pulse’ of the people these strategies will ultimately affect most, i.e. your workforce. Gaining credible employee engagement insights through well-constructed staff surveys, employee engagement surveys, pulse surveys and 360 feedback surveys, may well be the difference between success or failure for your business.

The employee experience

At its core, employee engagement insights will offer an understanding of what exactly drives your employees’ satisfaction. Organisations can then use this information to positively improve the overall employee experience, and therefore (hopefully) increase employee productivity. But what do we mean by the ‘employee experience’? Well, the employee experience encapsulates what your employees observe and perceive during the course of their employment with the company. The employee experience will reflect on the company’s ability to successfully recruit new candidates, motivate the existing workforce and ultimately retain your business’s best talent.

The importance of employee engagement insights

Firstly, credible employee engagement insights allow companies to make decisions that are both data-driven and people-informed, which is a powerful combination. Such insights into how your employees are really feeling are crucial in heightening employee engagement and employee productivity (so long as the employee insights are responded to, and acted upon). When acted upon properly (i.e., wisely), employee engagement insights are the perfect tool to empower your HR department and management into driving genuinely favourable change for your employees.

As mentioned above, employee engagement insights are also a powerful way of attracting, (and more crucially, retaining), talent. By gaining, and then acting upon these insights, you can increase the overall satisfaction of your workforce, and therefore make your organisation a more desirable place to work. Trust us, as experienced experts in staff surveys, employee engagement surveys and 360 feedback surveys, we have learned first-hand that employees will soon know whether you are genuine about improving their employee experience, or whether any staff survey or employee engagement survey undertaken is being done to ‘tick the box’ as it were, and won’t actually lead to any meaningful improvements for them.

How to gain those important employee insights

So now that you know why employee engagement insights are so important, how do you actually go about getting that data? Well, the most simple yet effective way of gaining honest feedback from your employees is through surveys. There are many types of staff surveys that will provide you with the information you need to drive real change, and these include the following.

Employee engagement survey – A survey created by our team of experts, tailored to your particular business and designed to garner high levels of engagement.

Employee empowerment survey – A survey that enables your employees to make decisions, offer solutions and ultimately discover better ways of working.

360 feedback survey – A survey that offers a ‘360’ view of a specific employee’s performance, with answers provided by those who work under, alongside and above the employee.

Joiners and leavers survey – A survey that either assesses the employee experience for any new starter, or a survey to fully understand the reasons behind an employee leaving.

Pulse survey – A survey that is quick to complete, is highly focused and is deployed at regular intervals to ‘take the pulse’ of employees on a specific subject or issue.

Begin your journey into employee insights

As you can see, employee engagement insights are an incredibly valuable tool in driving positive change and overall employee satisfaction. At The Survey Initiative, we have a team of highly experienced experts in the field of employee survey services and offer bespoke surveys that we tailor to your exact business requirements. To begin your journey toward gaining powerful employee insights, get in touch with our friendly team by emailing: info@surveyinitiative.co.uk